Case Study PortfolioPractical work, documented by challenge, intervention, and outcome.
Where financial data or internal details are confidential, results are presented through approved deliverables, operational improvements, implementation milestones, completed systems, and documented business outputs.
Lebanon
Gymbo Wellness
Business transformation, operations, and wellness strategyBusiness category: Fitness and Wellness
Gymbo needed clearer systems, stronger membership offers, better customer follow-up, and reduced dependence on the owner.
- Three-tier membership architecture
- The Reset Room wellness concept
- Operational SOP structure
- Department-specific training plans
- Sales, renewal, and retention processes
- Implementation roadmap and owner-control mechanisms
A traditional fitness operation was repositioned into a wellness-led business system with clearer offers, operations, training, and execution priorities.
Implementation in progressLebanon
She Shines
Brand, e-commerce, CRM, and loyalty transformationBusiness category: Beauty, Self-Care and E-Commerce
She Shines needed clearer positioning, stronger product organization, a premium website journey, and structured customer retention.
- Premium brand positioning
- Collection and product architecture
- Product bundles and ritual sets
- Shopify customer journey direction
- CRM and follow-up system
- Three-tier loyalty programme
- Instagram, WhatsApp, and website communication flow
The brand gained a stronger premium structure, clearer collections, better conversion logic, and a practical retention system.
Implementation in progressLebanon
SOAR Consultancy
Market positioning and business planningBusiness category: Consultancy
SOAR needed to transform a specialized dental-consulting concept into a clear and commercially credible business.
- Market and competitor analysis
- Target-client definition
- Strategic positioning
- Consulting-service architecture
- Brand direction
- Commercial planning
- Comprehensive business plan
The concept moved from an early idea to a structured, market-ready consultancy proposition.
Completed planning foundationSaudi Arabia
Wahat Al Merbaa
Business planning and investor preparationBusiness category: Hospitality
Wahat Al Merbaa required a structured expansion plan for its restaurant concept and clearer material for potential investors.
- Comprehensive business plan
- Expansion and commercial planning
- Investor proposal documentation
- Promotional video production
The restaurant concept was translated into a structured expansion and investment proposition.
Planning and investor materialSwitzerland
TRACKD
Hospitality technology business model and market-entry strategyBusiness category: Hospitality Technology
TRACKD required a clear commercial structure and launch direction for a technology application serving the hotel sector.
- Business-model development
- Target-market definition
- Value-proposition structure
- Go-to-market strategy
The application concept gained a clearer business model and practical market-entry direction.
Business model developmentInternational
DRIFT, ACCOR Innovation Lab
Market analysis and innovation business modellingBusiness category: Hospitality Innovation
DRIFT required a structured assessment of its market opportunity and a clear model for evaluating the innovation concept.
- Market analysis
- Opportunity assessment
- Business Model Canvas development
- Strategic direction for the innovation concept
The initiative was translated into a clearer and more commercially structured innovation model.
Innovation assessmentLebanon
El Broz
Concept development and feasibility planningBusiness category: Hospitality
El Broz required a stronger concept, brand identity, and evaluation of its commercial feasibility before implementation.
- Concept development
- Brand direction
- Market and feasibility assessment
- Commercial-planning recommendations
The project gained a more clearly defined concept and an informed basis for investment and implementation decisions.
Concept and feasibilitySaudi Arabia
Al FADDA Market & Restaurant
Concept development and franchising supportBusiness category: Hospitality
Al FADDA required an integrated concept and operational direction for a combined market and restaurant business.
- Concept development
- Kitchen-design guidance
- Operational recommendations
- Franchising support
The concept was supported by clearer operational planning and a stronger foundation for replication and expansion.
Concept and franchise supportLebanon
0101 Zerone
Business strategy and venture planningBusiness category: Information Technology
0101 Zerone required a stronger strategic foundation to support the development and growth of its local venture.
- Market analysis
- Business strategy
- Brand direction
- Comprehensive business plan
The venture gained a clearer position, commercial structure, and business-planning foundation.
Business planningLebanon
Mentor Bee
Educational platform strategy and business planningBusiness category: Education
Mentor Bee required a clear market position and commercial structure for an educational mentoring and guidance-counseling platform.
- Market and competitor analysis
- Strategic positioning
- Brand direction
- Service and business-model development
- Comprehensive business plan
The concept was transformed into a more structured and commercially presentable education platform.
Platform planningKuwait
Mechanist
Market positioning and business-plan developmentBusiness category: Mobility Tech
Mechanist required a clearer business direction, market understanding, and structured plan for development.
- Market analysis
- Business strategy
- Brand approach
- Commercial planning
- Comprehensive business plan
The business gained a clearer strategic and commercial framework for future development.
Business planningLebanon
Il Carrubo
Business strategy and market positioningBusiness category: Hospitality
Il Carrubo required a structured assessment of its market, brand direction, and commercial potential.
- Market analysis
- Strategic business direction
- Brand-positioning recommendations
- Comprehensive business plan
The concept was supported by a clearer market position and practical business-planning foundation.
Strategy and planning